Communications and Digital Advocacy Specialist
I am a feminist activist based out of Chennai, passionate about using the tools of digital storytelling to spark social change. My interests lie in media representation of gender, sexual and reproductive health and rights and in making basic feminist theory accessible.
I started my career at the digital feminist platform Feminism in India, where as the first and the longest-running employee, I helped build the platform into one of India's largest feminist media platforms. As Campaign Lead, I directed over twenty digital advocacy campaigns on various issues under the feminist umbrella.
I am also a part of various global youth networks, as a Women Deliver Young Leader, an ASAP Youth Champion and a member of the Youth Coalition for Sexual and Reproductive Rights, where I currently serve as the Co-Chair of the Thought Leadership Working Group.
I am currently working freelance as a Communications Consultant. Hire me to run digital advocacy campaigns, create impactful content or proofread your work for ethical and sensitive language.
Over the course of three and a half years as the Campaign Lead at Feminism in India, I have conceptualised, directed and executed over twenty digital advocacy campaigns on a variety of issues under the feminist umbrella, online violence against women, abortion rights, navigating consent & rejection, etc. These campaigns have gained wide traction on the internet, some having a reach of over two million. I have worked with clients that are both non-profits as well as corporate brands, including Oxfam India, World YWCA, High Commission of Canada, Tinder and PUMA. Two of my campaigns have won the Social Media 4 Empowerment Award by the Digital Empowerment Foundation in India. Below, I am sharing some of the projects that I believe represents the best of my work.
The #GBVinMedia Toolkit & Campaign
While at FII, I wrote and published a toolkit for journalists to report gender-based violence sensitively, and then designed a host of advocacy activities to disseminate its findings, including workshops with media students, a crowdsourced art campaign to curate ethical imagery, as well as a larger digital advocacy campaign highlighting ethical journalism standards.
FII collaborated with Asia Safe Abortion Partnership to host the #AbortionMeraHaq campaign on safe abortion. This campaign featured 40 posters, 17 articles, 2 videos, and continuous social media engagement, all in the course of one month. As Campaign Lead, I innovated the strategy and created and disseminated all the content for this successful campaign.
The #MyBodyMyMind Toolkit
In collaboration with World YWCA, I worked on a toolkit for young SRHR activists to begin their advocacy journey. The toolkit was edited and designed by me for Feminism in India.
The Health Over Stigma campaign by Haiyya looked at the stigma faced by unmarried women at the gynaecologist. They collaborated with FII for the online leg of the campaign, called #MyGynaecStory. Over the course of six months, we shared over 260 such stories of women who reached out on social media of their stories and experiences.
This section contains a curated selection of the talks and workshops I have given at various events, seminars and conferences over the years.
Youth Advocacy Institute, 2018, Sri Lanka
Asia Safe Abortion Partnership
Attended the YAI 2018 on abortion rights advocacy in South Asia, as well as the Youth Advocacy Refresher Institute held in Mumbai in 2019. Returned as a trainer on digital advocacy campaigning for the next cohort at the YAI 2020 in New Delhi.
A selection of articles that I've written and published at Feminism in India.