A campaign exploring the digital lives, bodies and freedoms of women, trans and non-binary people in India.
#EqualOnline was a digital advocacy campaign that sought to explore the digital lives, bodies and freedoms of women, trans and non-binary people
Our digital bodies are all the bits of data we leave of ourselves on the internet. From our social media presence, to our dating profiles, to our online browsing habits, to our period tracker apps, to our shopping carts on Amazon... all these bits of data create a digital version of us that mirrors our physical self and our physical body. The digital bodies of women, trans and non-binary people experience inequities and discrimination, just as our physical bodies do. Our digital bodies ought to be accorded bodily integrity and autonomy, so that we can speak freely without abuse online, our data is protected and used only with our informed consent, and our expression online is not limited, monitored or surveilled in discriminatory ways!
#EqualOnline explored the various ways through which women, trans and non-binary people experienced the internet, as a simultaneously liberatory and discriminatory space.
The campaign featured 20 posters/poster series/GIFs, engagement with Feminism in India's Instagram followers through an Instagram chat, as well as a highly engaged Twitter Spaces conversation featuring 8 vocal women, trans and non-binary people, including celebrity actor-activist Swara Bhasker.
View all on Point of View's Instagram page. All artwork by Kruthika NS (@theworkplacedoodler).
SOCIAL MEDIA ENGAGEMENT
The campaign featured a Twitter Spaces chat – an audio-only conversation on Twitter, with eight social media personalities, activists and researchers. The line-up included Bollywood actress and activist Swara Bhasker, #MeToo champion Rituparna Chattopadhyay, trans activist Grace Banu, among others. The conversation on the chat ranged from the moral policing and abuse these speakers experienced as vocal women, trans and non-binary people online, to how the internet has granted them community, solidarity and allowed for mobilisation, but how even algorithms and data use policies can be biased or discriminatory against marginalised communities.
We also worked with Feminism in India to engage their 150K+ followers on Instagram to discuss questions of digital rights and freedoms. View the entire chat archived as a highlight here.